Character Drawing /
Drawing is a freestyle expression of an idea, which can be vividly adopted in graphic design to enhance specific tone & manner.
POP ART
02 Dec 2015
We’re tasked to do a poster in ‘pop art’ style.
We study the color, stroke, pattern, font and disposition of pop art works, so as to pick up the drawing style.
The dramatic expression, loud colors and comic layout are re-created in our own design. The artistic style is then tweaked for a promotional poster.
CARTOON
02 Dec 2015
This poster is to introduce a team of string-jumping performers from Japan. The stunt is a fun show for children.
The promotional poster is made in an ‘anime (cartoon)’ style. Cutie characters are drawn based on the look of the performers.
Cartoon is appealing to children, and also reiterates the Japanese origin of the performance.
COMIC
02 Dec 2015
This poster is to introduce a team of unicycle performers from Japan.
The promotional poster is made in a ‘magna (comic)’ style. A kinetic character is drawn, in a motion stroke style imitating Japanese comics.
The drawing and the poster aim to project a trendy and vibrant touch. Comic style vividly tells the Japanese origin of the performance.
02 Dec 2015
FASHION SKETCH
This poster is for a fashion show with a theme of golden color.
A fashion model is drawn in the style of ‘fashion sketch’. It simply brings a fashionable mood to the design.
Typical fashion advertising usually features photos. The choice of sketch differentiates. Moreover, sketch associates with fashion designers, giving an insider and professional feel to the show.
02 Dec 2015
OIL PAINT
For this Ad of a lady shoe company, we choose ‘oil painting’ as the style, to project an artistic and romantic impression.
In the painting, a lady walking down an alley in a small town. Her back and the endless alley leave much room for imagination like there is a story. The Ad is designed as a movie poster to enhance the drama feel.
The tagline reads ‘All Walks of Love in the shoes of MOCCA’, which refers to the products, as well as sensations.
The Ad comes in a series, with different scenes of the lady encountering in the town.
02 Dec 2015
WATER COLOR
It starts with some drawings on napkins for fun. As they accumulated, they become a collection about feelings of love.
The drawings are then touched up with water color and developed into a serial short stories.
It embodies the joy of drawing, as well as learning from relationships.
02 Dec 2015
PROJECT 7
This is a set of directional standees for a precinct of premium oriental restaurants. For the eastern theme, the design concept is ‘Byōbu 屏風’, a folding partition commonly used for decorative furniture in traditional homes in China and Japan.
Center of the standee is an interactive screen, showing animated graphics styled as Chinese/Japanese watercolor. They are some objects in motion, showing the directions (e.g. turn right).
Once touched, people can flip thru the screens to reveal more about the restaurants, promotions or routes.
02 Dec 2015
PROJECT 8
It is a brochure introducing Hong Kong to tourists around the world. The essence of Hong Kong is a fusion of east & west culture. Hence the brochure is titled ‘The Spectacular East & West / 精彩東西’. In Chinese, ‘East West / 東西’ also means ‘things’.
Feng Shui is a unique element of Hong Kong and mysterious interest to foreigners. Compass shows direction. A Feng Shui Compass (a tool for the practice) shows the directions to attractions. A compass also echoes the tagline of ‘East & West’.
When the wheel is turned, different tourist spots will be revealed. Opening the box there is a wide view of Victoria Harbour.
02 Dec 2015
PROJECT 9
It is a norm to use zodiac animals as theme to design Chinese New Year red pocket.
For the year of cow, we try to make it witty by adding ‘milk’ to the theme. One reason is to differentiate from those typically elegant designs, the other reason is that our target customers are young.
Milk is not only closely associated with cow. It also implies freshness, which elaborates as the tagline of ‘Fortune Every Year, Freshness Everyday’. And essence of the idea is to play with the meaning: ‘Milk (retrieve) the Fortune’.
02 Dec 2015
PROJECT 10
It is a trend for malls to launch smartphone Apps to enrich shopping experience of shoppers.
To promote such an App, we try to express how the App can ‘Add-on’ shopping. Within the realm of the App (phone screen), nothing becomes something, something becomes something more (e.g. an empty cup is filled with coffee; an empty cosmetic box is filled with face powder.)
Just because such kind of Apps are so familiar, we avoid the techie touch and interfaces of typical Ad for Apps, but go for vivid colors and patterns.