Laboratory /
Beyond the normal job scope, we're enthusiastic to experiment on any design possibility whenever ideas strike. They're not for commercial use, yet will always inspire.
(Disclaimer: Courtesy of sources of images adopted and tweaked. Designs are not for Commercial Use.)
WE THINK THEREFORE IM
02 Dec 2015
We always believe Internet and social media have empowered people unprecedentedly, in terms of knowledge, cooperation and thinking. Purposefully used, a massive cognitive and creative power will be unleashed. Pursuit of ideas is our life aspiration. Today's connected world represents a monumental opportunity to realize our dreams. Facilitating the world to 'Think Together' is the founding spirit of IMFINITI.
The Ad series features a wide spectrum of people, from celebrities to common people, dedicating to their own professions as a WEPUBLIC of Ideas.
B&O SMARTPHONE
02 Dec 2015
Brand sensation is developed thru advertising. For such purpose, the common ‘product shot close-up’ is insufficient (Apple can because it’s built its brand since 1984). So for most new phone brands, Ad needs to be more substantial and imaginative.
Our strategy is threefold: (1) To be aspiring and fashionable, the Ad focuses on user image, with the phone in possession naturally and not to hold it like a spokesperson. (2) To dramatize the impact, the model is not simply a stylish portrait, but a character, i.e. Superhero, Superstar. (3) Thru the imagery association, we crown a transcendent status to the product, making it the ‘Hero Phone’ and ‘Star Phone’.
Of course, Hardware and Software are fundamental to a great product. Differentiation takes a new design approach, which is explored in another project of ours.
PAGEONE SEASONAL SALE
02 Dec 2015
Reading is such an inspiring and pleasurable activity. It is especially true with the touch and scent of paper.
People should enjoy such experience more often, Anytime, Anywhere, in Any Mood. That’s what the Ad is to convey when promoting the bookstore.
To enhance the moody aura and appeal, we paint a ‘romantic’ reading scene under a yellow tree in the refreshing season of autumn. It also echoes the theme of seasonal sale.
In another version of the Ad, we paint an ‘exploratory’ scene, to convey the message that reading suits any circumstance.
To dramatize the idea of ‘anywhere’, we make it happen under the sea. It also implies that reading is such an exploration of stories and knowledge. On the seasonal sale theme, this version is for summer.
02 Dec 2015
MUSIC DIRECT FROM ARTISTS
Tidal is a music streaming service, with two major selling propositions: (1) It offers digital music with hi-fidelity quality; (2) It has a strong insider relationships with artists.
To sell both edges, we propose the concept of ‘Direct from Artists’. Thru the deep engagements with artists, the service is like a platform directly owned by the artists to deliver/sell music to you.
Besides, to dramatize the Hi-Fi quality, the Ad shows the artist is like playing directly right in front of you.
02 Dec 2015
LIFE IS MOBILE
Theme: Life is Mobile. Life in Mobile
Mobile phone is no longer just a phone. It has been expanded to everything in life. The TVC is to articulate a theme that such technology and everyday life is so blended, it seems natural and even unnoticeable. The slogan ‘Life is Mobile. Life in Mobile / 生活在流動’ comprises two meanings: (1) Daily life becomes mobile (ubiquitous) now; (2) Our life is in the mobile phone. The Chinese ‘在’ carries both meanings in one word.
Storyline
The camera moves along scenes in daily life. Different TV footages and PC applications ‘surreally’ appear in those scenes. It simply shows that TV and PC content is available everywhere.
02 Dec 2015
EVERYBODY WANTS
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02 Dec 2015
PROJECT 7
I'm a paragraph. I'm a great place to tell a story about what it is you do and let your visitors know a little more about you. double click to add your text. double click to add your text. double click to add your text. double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text.
02 Dec 2015
PROJECT 8
I'm a paragraph. I'm a great place to tell a story about what it is you do and let your visitors know a little more about you. double click to add your text. double click to add your text. double click to add your text. double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text.
02 Dec 2015
PROJECT 9
I'm a paragraph. I'm a great place to tell a story about what it is you do and let your visitors know a little more about you. double click to add your text. double click to add your text. double click to add your text. double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text.
I'm a paragraph. I'm a great place to tell a story about what it is you do and let your visitors know a little more about you. double click to add your text. double click to add your text. double click to add your text. double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text. Double click to add your text.
02 Dec 2015
PROJECT 10
