Logo /
Logo is a message sublimated to the simplest form. Besides an identity, we strive to commuincate something about the brand story via subtle graphics.
HEARTY ICON FOR CHARITY
02 Dec 2015
Charity is started and sustained by enthusiasm. We hence propose the name of ‘Enthusia’ to the initiative.
A soft ribbon represents tenderness and care. When it is tied on head, it is a red hand-band representing determination.
The ribbon is shaped as a heart on the right. The red part of the ribbon also forms a Chinese word: ‘心 (heart)’. It echoes the name and core values of the organization.
REBELLIOUS BEER LABEL
02 Dec 2015
Carlsberg Special Brew is a beer with strong alcohol and taste. To attract drinkers, it is promoted as a kind of 'challenge'.
For branding, we suggest to portray the beer as a 'rebellious' choice for audacious youth.
To reflect such rebellious image, design of the beer label adopts three elements: (1) Dark colors; (2) Metallic texture; (3) Tattoo pattern.
NAME & LOGO OF A MALL
02 Dec 2015
It is a mall built around a large park. While malls are usually standardized, we dream it to be a very ‘different mall’.
We name it the ‘Parcwalk’ (Parc: park, French). It is also ‘a different walk of shopping’, where green leisure meets wonderful shopping at one stop.
The logo is composed of delicate script and simple font, symbolizing the mix of natural beauty and modern wonders. The color stripe represents the park at center of the site.
NAME & LOGO OF DINERS IN THE SKY
02 Dec 2015
It is a special floor of restaurants at the highest building of Hong Kong (ICC). We therefore name it the ‘Celestaurants’ (Celestial + Restaurants).
The chopsticks represent the skyscraper, while the fish pointing at that particular floor.
MOTIF OF SHOPPING LOVERS
02 Dec 2015
It is a membership club of a mall. We believe it takes a special passion for shopping to join as members. So we name it the ‘Shopping Lovers’ Club’.
The logo puts two shopping bags together as a heart, symbolizing the love for shopping.
EMBLEM OF SHOPPING REWARDS
02 Dec 2015
It is a membership club for another mall. This time we take another direction to emphasize the benefit of membership: gift.
The mall is called Telford. We name the club ‘WonTelford Club’ to convey the ‘wonderful’ experience to win a gift.
We make the logo as an emblem, signifying the status of membership. It is a big gift with a ‘T’ embedded, which stands for the mall.
02 Dec 2015
ICON FOR SPEED INTERNET
Broadband services excel with speed, especially in gaming. We design an icon for HGC to accentuate this selling point. HGC adopts VDSL technology, which can deliver a 2-way 10MB speed.
The icon therefore comprises a Chinese word ‘双‘ (means double) formed by two ‘10’. It is embraced by a fire, which symbolizes speed, as well as excitement of gaming.
02 Dec 2015
ICON FOR ONLINE GAMERS
Xbox is advantageous in its online platform (Xbox Live) for gamers around the world to play together.
We propose presenting such advantage in a more vivid way, as a ‘World Game Community (WGC)’, which is like an exclusive members club of cool gamers.
The logo is tweaked from the power button of the console, as a strong link between the community and the brand. It also comprises WGC in it.
02 Dec 2015
NAME & LOGO OF BEAUTY SECTION
It is a specialized section for beauty products at WTC More. We therefore name it the ‘BeauTC’.
While the logo is a straight illustration of the name in a curvy font for a feminine touch, it also embeds the word/shape of ‘WTC’ in it.
02 Dec 2015
IM LOGO
The logo originates from the letter WE. We the people are the heart and soul of the creative endeavor. IM is built on a belief in the potential of every thoughtful mind, and devoted to facilitate every idea to thrive.
The WE is guarded by two unicorns, which symbolize singularity, beauty and inspiration.
The logo as a whole resembles a Chinese word: ‘樂 (happiness)’. Joy is the source of good idea, creative design and meaningful life we striving for.